bikers leathers
The Motorcycle Leather Shop Web 2.0 Style
Social Media opens up a brand new marketing frontier for small businesses of all types. Given the propensity of motorcyclists to join clubs, gather at rallies, and socialize amongst themselves, building a community of like minded bikers that offers entertainment, communication, and collaboration gives the leather merchant an opportunity to build lasting relationships with potential customers’ world wide.
A Web 2.0 motorcycle leather e-tail shop will usually take the form of a blog, with static pages being the basis for navigation, while the product pages are added over time as chronological posts. Each page and post is interactive, in that the visitor is invited to post comments on the content at the end of the page.
The consumer is now able to ask questions, comment about a product, give a testimonial, or note where there’s room for improvement right on the product page for all to see.
Customers are invited to collaborate by offering product reviews, stories of their own experiences, even suggesting things they would like to see on the site. For the merchant, the sense of community the people feel translates into a sense of trust, establishing the company and the customer as one on a level playing field.
A potential customer can subscribe to comments and to newly added posts via RSS feeds, or have the content delivered directly to their Inbox. A great way to stay informed about newly added products, what people are saying about a particular subject, or to keep up with an item they might be interested in as it comes back into stock.
From Motorcycle Leather E-Tail Store to Biker Site
Web 2.0 sites are all about building community, and as such you will find many leather shops expanding into more general fields of entertainment, adding articles, video, and news feeds on topics of interest not just to lovers of leather, but to the biker community in general.
Look for these sites to utilize all the other social media web sites as well. Staking out a presence on Facebook and My Space, joining and creating social networking groups, posting Video and Photos on YouTube and Flickr, and tweeting about things of interest to motorcycle enthusiasts all over the world are what broaden the audience of a Web 2.0 business.
These merchants of the Web 2.0 world may not want to post an address on their site simply because they do not want to be seen as local. After all, the entire world is their stage.
With all the forms and forums of communication available in the Web 2.0 format, some sites may not want to post a phone number. The concept of Web 2.0 dictates that questions and answers, comments and queries are posted for all to see, and are indeed themselves the seeds of discussion and conversation.
As a business person, the merchant of leather must be able to differentiate between the general community and the potential customer. Most e-tailers also understand that many potential customers want to hear a voice behind the product. In the interest of building trust, no reputable merchant would deny them that.
If you do not see a phone number on the site, use the contact form to ask for a private conversation, going in to as much detail as you can so the representative can do the research. Ask to exchange phone numbers, and they should reply with there own toll-free number.
The social media frontier calls for a new relationship between the company and the consumer. As the community grows, comments and replies by members take on a life of their own, generating threads of informative and entertaining conversations relevant to lifestyle and product alike.
The role of the merchant changes from salesman to moderator, as sales become generated by peers in the community itself. The Biker Leather Shop Web 2.0 style: If You Build the Community, the Sales Will Come!
About the Author
Biker Mike has been offering quality leather motorcycle apparel to the World Wide Community for over five years. Visit the interactive Biker Site and Leather Shop, Motorcycle Leather Web 2.0, for motorcycle
jackets, chaps, and more, or download the free PDF, The
Definitive Motorcycle Leather Shopping Guide.
Motorcycle Leather and Accessories
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8″ WALLET MOTORCYCLE CHAIN BIKER LEATHER BILLFOLD NEW $11.90 |
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Men Fashion SuRfer BiKer CROSS Leather Bracelet Adj Size $2.99 |
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Diamond Plate Solid Genuine Leather Biker Wallet with Chain w/Skull & Crossbones $24.99 |
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Design Genuine Leather Vest with Biker Graphic (AMERICAN HARDTAIL) Size 3X $39.99 |
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BIKER BLACK LEATHER CIGARETTE CASE & Holder for Belt Black (68)f $17.88 |
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Boys 2T Black Leather Biker Jacket w/ Quilted Lining Real Leather NEW $30.00 |
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8″ LEATHER LACED HAIR GLOVE BIKER PONYTAIL HOLDER UNISEX PONY TAIL $16.99 |
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7 piece leather-bikers/motorcycle saddle bags barrel bag luggage set $79.95 |
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Unique Christian ICHTHUS Fish Symbol SuRfer BiKer Genuine Leather Bracelet $2.50 |
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NEW ZIP UP FAUX LEATHER BIKER JACKET BLACK XS/S $17.99 |
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Vtg SEARS LEATHER BIKER JACKET Sz M 40 MEDIUM BLK MENS Punk MOTORCYCLE RACER USA $34.04 |
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SET OF 4 AWESOME DO RAGS~BIKER CAPS~ASSORTED FAUX LEATHER/COTTON~SHIPS FREE! $19.88 |
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WIDE STUDDED LEATHER BRACELET 3 ROW PYRAMID STUDS PUNK GOTH BIKER EMO ROCK METAL $11.90 |
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WIDE STUDDED LEATHER BRACELET 3 ROW PYRAMID STUDS PUNK GOTH BIKER EMO ROCK METAL $11.90 |
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WIDE STUDDED LEATHER BRACELET 3 ROW PYRAMID STUDS PUNK GOTH BIKER EMO ROCK METAL $11.90 |
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WIDE STUDDED LEATHER BRACELET 3 ROW PYRAMID STUDS PUNK GOTH BIKER EMO ROCK METAL $11.90 |
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Ralph Lauren POLO LEATHER Motorcycle BIKER Jacket. LARGE $350.00 |
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Outlaw Biker 1%er GERMAN IRON CROSS WINGS MC Leather Jacket Cut Off Patch Badge $2.53 |
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7PC LEATHER MOTORCYCLE BIKER TOURING SADDLEBAGS KAWASAKI VULCAN 500 750 800 1500 $64.50 |
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Silver Hawk Biker Gear leather jacket PLUS chaps PLUS arm/ankle restraints—Small $100.00 |
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NEW CHRIS CARR POWER TRIP PERFORATED LEATHER CRUISER BIKER MOTORCYCLE JACKET M $69.95 |
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VINTAGE MENS BIKER MOTORCYCLE RIDER LEATHER VEST XL. $79.99 |
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SOFT BROWN NAKED LEATHER MOTORCYCLE BIKER JACKET XL $239.99 |
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Design Genuine Leather Vest with Biker Graphic (American Hardtail) 2X $39.99 |
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Design Genuine Leather Vest with Biker Graphic (AMERICAN HARDTAIL) Medium $39.99 |
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Design Genuine Leather Vest with Biker Graphic (AMERICAN HARDTAIL) XL $39.99 |
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Design Genuine Leather Vest with Biker Graphic (AMERICAN HARDTAIL) 3X $39.99 |
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Vintage YAM@HA Range YELLOW Roberts LEGUNA SECA MOTORCYCLE Biker LEATHER JACKET $213.55 |
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DIAMOND PLATE 4pc SOLID GENUINE LEATHER BIKER BELT LOOP PURSE SET $47.95 |
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John Rocha Genuine Leather Biker Jacket size 14 $39.55 |
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NEW BLACK LEATHER MOTORCYCLE PATROL BIKER JACKET 42 $99.99 |
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Green VENTED Leather Motorcycle KAWASAKI NINJA Biker Gloves FAST UK SHIPPING -XL $44.28 |
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POSTER NEW IN SLEEVE 1985 PIN UP SEKA LEATHER BIKER CHICK MINT SEXY $9.99 |
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VINTAGE WOMENS BIKER MOTORCYCLE LEATHER BOOTS 37. $79.99 |
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Vintage KENNY ROBERTS Tribute LEGUNA SECA Yam@ha MOTORCYCLE Biker LEATHER JACKET $213.55 |
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NWT Faux Leather Motorcycle Biker Cropped Jacket Brown Mocha Camel New M S $10.99 |
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7PC LEATHER MOTORCYCLE BIKER TOURING SADDLEBAGS SISSY BAR TOOL FORK BAG KAWASAKI $64.50 |
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–CHRISTIAN THEME–Leather Motorcycle Biker Vest—JESUS FOREVER–Men’s Size XL $21.95 |
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Philip Persio Leather Biker Cuff Men Blue Dial Square Watch $21.70 |
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GSX BLUE Cool Airflow Leather Motorcycle Biker Gloves M $44.28 |
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FIRST GENUINE LEATHER VEST FRINGE/ROSES BIKERS MISSES L $39.95 |
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SEXY BLACK FAUX LEATHER CLUB ZIPPER BIKER PUNK GLAM MICRO MINI SKIRT NEW M NEW $13.99 |
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SEXY BLACK FAUX LEATHER CLUB ZIPPER BIKER PUNK GLAM MICRO MINI SKIRT NEW L NEW $13.99 |
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BIKER / TRUCKER CLUTCH WALLET GENUINE COW LEATHER BEAUTIFUL BIFOLD.. FOR YOU $13.99 |
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Wide Cuff Wrist Watch Band Cross Cover Black Leather Biker Fashion $1.57 |
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Vtg MENS LEATHER BIKER JACKET Sz XS 36 EXTRA SMALL BLACK MOTORCYCLE CAFE RACER s $63.28 |
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Leather motorcycle jacket biker sterling silver Charm $13.55 |
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SEXY BLACK FAUX LEATHER CLUB ZIPPER BIKER PUNK GLAM MICRO MINI SKIRT NEW S NEW $13.99 |
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VINTAGE LEATHER BIKER MOTORCYCLE OLD SCHOOL JACKET W/ TASSELS $75.00 |
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MEMBERS ONLY Vintage Cafe Racer Leather MOTORCYCLE Biker JACKET Size L 44 Gray $99.99 |
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BIKER MENS GENUINE LEATHER CREDIT CARD HOLDER $13.90 |
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BIKER MENS GENUINE LEATHER CREDIT CARD HOLDER $13.90 |
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BIKER MENS GENUINE LEATHER CREDIT CARD HOLDER $13.90 |
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BIKER MENS GENUINE LEATHER CREDIT CARD HOLDER $13.90 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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MENS BROWN BUFFALO MOTORCYCLE BIKER LEATHER VEST 3XL $89.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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KID GIRL PINK LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $84.99 |
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Unisex Premium Biker Motorcycle Leather Chaps NAKED XL $119.99 |
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MENS BROWN BUFFALO MOTORCYCLE BIKER LEATHER VEST 3XL $89.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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MENS BROWN BUFFALO MOTORCYCLE BIKER LEATHER VEST XL $89.99 |
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Mens NEW Basic Buffalo Leather Motorcycle BIKER Vest Snap 52 $74.99 |
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New Mens Outlaw Muscle Leather Motorcycle Biker Vest Sleeveless Jacket Shirt 46 $94.99 |
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Mens NEW Basic Buffalo Leather Motorcycle BIKER Vest Snap 52 $74.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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Ladies Black Cowhide Leather Motorcycle Biker Jacket LARGE $99.99 |
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KID GIRL PINK LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $84.99 |
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Mens Brown Buffalo Leather Motorcycle Biker Jacket 48 $169.99 |
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Mens Brown Buffalo Leather Motorcycle Biker Jacket 48 $169.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT XL $74.99 |
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Mens Lambskin Motorcycle Leather Biker Duster Over Coat Jacket 2XL $189.99 |
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Unisex Premium Biker Motorcycle Leather Chaps NAKED 3XL $119.99 |
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Unisex Premium Biker Motorcycle Leather Chaps NAKED XL $119.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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Mens Brown Buffalo Leather Motorcycle Biker Jacket 60 $159.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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New Mens Outlaw Muscle Leather Motorcycle Biker Vest Sleeveless Jacket Shirt 46 $94.99 |
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Mens Brown Buffalo Leather Motorcycle Biker Jacket 48 $169.99 |
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Unisex Premium Biker Motorcycle Leather Chaps NAKED 3XL $119.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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Mens Brown Buffalo Leather Motorcycle Biker Jacket 48 $169.99 |
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Mens Brown Buffalo Leather Motorcycle Biker Jacket 48 $164.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT XL $74.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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Mens NEW Basic Buffalo Leather Motorcycle BIKER Vest Snap 52 $74.99 |
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Motorcycle Biker Leather Captain Chain Studded Cap Hat $39.99 |
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Mens Brown Buffalo Leather Motorcycle Biker Jacket 48 $169.99 |
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LADIES PREMIUM NAKED LEATHER BLACK MOTORCYCLE BIKER JACKET PISTOL POCKET XL $189.95 |
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LADIES PREMIUM NAKED LEATHER BLACK MOTORCYCLE BIKER JACKET PISTOL PETE POCKET SM $189.95 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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Unisex Premium Biker Motorcycle Leather Chaps NAKED XL $119.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT XLARGE $74.99 |
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New Mens Outlaw Muscle Leather Motorcycle Biker Vest Sleeveless Jacket Shirt 46 $94.99 |
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KID BOY GIRL LEATHER MOTORCYCLE BIKER JACKET COAT LARGE $74.99 |
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Unisex Premium Biker Motorcycle Leather Chaps NAKED XL $119.99 |
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Gnoschitt, The Biker Gnome Statue 9 Inch Figure $24.99 Gnoschitt the biker garden gnome gnome was Born to Ride! He and his wife, Gnofun, just can`t deal with the normal gnome life of gardening, fishing and chopping wood, so now they`re hell-bent for leather! He wears a leather vest, leather chaps and jeans, curved-toed boots and holds a saddlebag in one arm. Made of cold cast resin, the gnome measures 9 inches tall, 4 inches wide and 3 inches deep. He… |
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Diamond Plate Leather Vest With SKULL-SZ L $12.84 Features leather side laces for an adjustable fit 2 front pockets large skull and crossbones patch on back and skull shaped snap closure. Embroidered patch is included and already sewn in place!… |
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Diamond PlateTM Hand Sewn Pebble Grain Genuine Buffalo Leather Biker Vest with 23 Patches $17.81 Features genuine brass buffalo nickel snaps with antique finish lace up sides and 23 patches on front and back. Embroidered patches are included and already sewn in place… |
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Bikers Paradise-Special ed. $10.26 … |
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Sir Edward, Motörhead, Twisted Sister, Molly Hatchet, Quiet Riot.. … |
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Under Hot Leather $29.95 A group of bikers returns from Mexico only to have crooked border patrol deputies plant heroin on Jack’s Harley. They flee and are hunted relentlessly through the American southwest…. |
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Motorcycle Reflective Safety Tape – Black Adhesive $19.85 Motorcycle Reflective Safety Tape – Black Adhesive This black glossy adhesive motorcycle safety tape is blends in with black surfaces during the day and shines a bright white reflection at night. The reflective tape kit includes 24 inches of 1″ wide, 24 inches of 2″ wide, and 12 inches of 4″ wide black reflective motorcycle tape. The tape kit can be cut into strips, special shapes, or pinstripes,… |
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Large Quality Universal Motorcycle Fork Tool Bag with Quick Release 10.5 X 5 X 4.5 TSTB2 $27.99 BRAND NEW Large Quality Motorcycle Fork Tool Bag Universal Fit (if you have forks it will fit). A lot of tool bags listed online …..Why This one? First of all you have to like the way it looks. After that you have to like the Quality and Durability of the bag. Kind of hard to tell by the picture isn’t it. Truth is…I got a real sweet deal on 3 different models at a trade show in Las Vegas. As s… |
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Large Quality Universal Motorcycle Fork Tool Bag with Quick Release 10.5 X 5 X 4.5 TSTB3 $27.99 BRAND NEW Large Quality Motorcycle Fork Tool Bag Universal Fit (if you have forks it will fit). A lot of tool bags listed online …..Why This one? First of all you have to like the way it looks. After that you have to like the Quality and Durability of the bag. Kind of hard to tell by the picture isn’t it. Truth is…I got a real sweet deal on 3 different models at a trade show in Las Vegas. As s… |
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Grease 2 $2.79 Too often, sequels to popular films simply rehash the original film; call it the carbon-copy syndrome. Grease 2 suffers from no such malady, having almost nothing to do with the original film. Sure, it focuses on teens at Rydell High, the imaginary school from the first film, which starred John Travolta and Olivia Newton-John. But other than a few of the teachers, all of the characters are new an… |
